New Product Development
Personal Care Industry: Role of the consumer in New Product Development
The report discussed and analyzed the New Product Development (NPD) and the consumer involvement in the NPD in relates to the personal care industry. Since the customers have become the key stakeholders for the companies, especially for the large size and multinational firms, the involvement of customers in the new product development process has become the must do element. Below the report researches the elements, factors, and aspects that are associated with the consumer involvement in the new product development. The purpose of the below research report is to analyze the importance of customers’ involvement in the NPD process, especially in the cosmetic manufacturing industry. This will allow the readers to understand of how the NPD is influenced by the customers and what benefits and advantages that are enjoyed by the companies.
Product differentiates is crucial for branding
Case Study of Burger King and Honda
Brand is the name, logo, color, slogan or other components that representing an identity to differentiate from others .The design of logo, unforgettable slogan, flash colors combination and a remarkable name develops the market position of the business. For instance: Brands such as Burger King, Honda and Coca Cola; their undeniably brand development can be found in the most part of our world and their road to success attracts us to have a deep analysis.
An Analysis of the Trends in Bar Industry within the UK
British Pub Industry has been the most positive industry that has been contributing towards the economic growth since many years. But over the past few years, the business environment, economical and financial context, social values, consumer behaviour, legal context and other various factors have evolved to the greatest extent. And these all changes in every context somehow effect the Bar Industry in UK too. Moreover, in recent years, the Pub Industry in UK has also adopted various new code and practices to follow and to ensure that the entire industry can deal with the changes and respond them more appropriately, more efficiently and more effectively.